Peter Thiel's 7 questions on startups

Fom Peter Thiel's "Zero To one", notes on startups 

All excellent questions before you start any venture :

1. Engineering : Can you create breakthrough technology instead of incremental improvements ?
2. Timing : Is now the right time to start your particular business ?
3. Monopoly : Are you starting with a big share of a small market ?
4. People : Do you have the right team ?
5. Distribution : Do you have a way to not just create but deliver your product ?
6. Durability : Will your market position be defensible 10 and 20 years into the future ? 
7. Secret : Have you identified a unique opportunity that others don’t see ?